HomeResearch Articles Closing the Sales Knowledge Gap in Region

Closing the Sales Knowledge Gap in Region

  • Sales reps are a major conduit of information delivery to buyers, but buyers indicate that their interactions with reps are not always positive
  • Organizations continue to transfer knowledge to sales reps in ad hoc ways that do not resonate or are not scalable
  • Portfolio marketing and sales enablement teams must collaborate to ensure sales knowledge transfer programs are informed by rep needs
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