HomeResearch Articles CMOs Are Enhancing Skills to Grow and Retain Top Talent and Drive High-Performance Marketing

CMOs Are Enhancing Skills to Grow and Retain Top Talent and Drive High-Performance Marketing

  • SiriusDecisions surveyed nearly 360 CMOs globally about planned changes to their organizational structures and skill investment plans
  • More than four-fifths (82%) of CMOs indicated that they are planning to enable or enhance the skill set of marketing staff to support their marketing priorities
  • Skills that drive efficiencies, strengthen customer-centricity and drive stronger connections with business strategy were at the top of CMOs’ improvement list for marketing
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