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CMOs Are Planning to Enable or Enhance the Skills of Their Marketing Staff
CMOs Are Planning to Enable or Enhance the Skills of Their Marketing Staff
Ninety-six percent of marketing leaders surveyed in the SiriusDecisions 2018 Global CMO Study indicated they are planning to enable or enhance the skills of their marketing staff
The skills that CMOs most often plan to enable or enhance include campaign strategy as well as reporting, measurement and analytics
CMOs are striving for operational excellence across their entire team
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