HomeResearch Articles CMOs Are Planning to Enable or Enhance the Skills of Their Marketing Staff

CMOs Are Planning to Enable or Enhance the Skills of Their Marketing Staff

  • Ninety-six percent of marketing leaders surveyed in the SiriusDecisions 2018 Global CMO Study indicated they are planning to enable or enhance the skills of their marketing staff
  • The skills that CMOs most often plan to enable or enhance include campaign strategy as well as reporting, measurement and analytics
  • CMOs are striving for operational excellence across their entire team
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