HomeResearch Articles CMOs Cite Customer Experience and Brand as Top Priorities for 2019

CMOs Cite Customer Experience and Brand as Top Priorities for 2019

  • We asked CMOs about their business priorities for the coming year
  • Respondents cited customer experience and brand as the top two drivers of marketing strategy for 2019
  • When planning initiatives related to these priorities, CMOs must consider the close relationship between customer experience and brand perception
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