CMOs' Marketing Innovation Priorities for the Next Two Years
- During the first quarter of 2016, SiriusDecisions conducted a global survey of B2B CMOs and other marketing leaders
- Survey respondents were asked to select their top three areas of focus for driving marketing innovation for the next two years
- Innovation priorities differed for high-growth vs. low-growth firms and across global regions
You must log in to client portal for full access to this content.
Login