HomeResearch Articles A Top Priority for CMOs: Revising the Marketing Planning Process

A Top Priority for CMOs: Revising the Marketing Planning Process

  • We asked 272 b-to-b CMOs and other marketing leaders across the globe to identify their growth strategies, marketing strategy priorities and investment allocation decisions for the next two years
  • Respondents indicated that driving improvements to the marketing planning process is now on their list of top priorities
  • Marketing leaders understand that maintaining a competitive marketing strategy requires implementation of a marketing planning process that leads to a strategic, aligned marketing plan
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