HomeResearch Articles A Top Priority for CMOs: Transforming From Product-Centricity to Audience-Centricity

A Top Priority for CMOs: Transforming From Product-Centricity to Audience-Centricity

  • We asked 225 CMOs and marketing executives to identify the most critical externally facing changes they need to make in the next two years in order to support their marketing strategies
  • Respondents indicated that shifting their marketing approach from product-centric to audience-centric is one of their top five priorities
  • Marketing leaders understand that in order to remain competitive, they must match or surpass their peers in the ability to create messaging that appeals to and resonates with the buying audience
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