HomeResearch Articles Understanding the Needs of New Buyer Personas Is a Top Challenge for CMOs

Understanding the Needs of New Buyer Personas Is a Top Challenge for CMOs

  • B-to-b CMOs rank targeting new buyers as their top growth strategy
  • When marketing and selling to new buyers, it’s essential to understand their needs, initiatives and challenges
  • Marketing leaders must ensure that buyer persona insights are applied throughout the organization to guide messaging, content creation, campaign development and innovation
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?