HomeResearch Articles Communicating Marketing's Value to Internal Stakeholders

Communicating Marketing's Value to Internal Stakeholders

  • Marketing contributes to the business in many ways, but its contributions are not always understood or perceived as adding value
  • Marketing leaders often make the mistake of using a one-size-fits-all approach to explain to internal stakeholders how marketing is supporting the business
  • CMOs must tune their internal communications to the needs of their audience to ensure marketing’s value is recognized appropriately
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