HomeResearch Articles Communicating the Value of Account-Based Marketing to Sales

Communicating the Value of Account-Based Marketing to Sales

  • The value that account-based marketing (ABM) can deliver may not be readily apparent to sales leaders
  • ABM supports sales strategy by focusing resources and activities on targeted accounts and opportunities that can yield significant impact
  • ABM and sales leaders should jointly kick off the ABM program and explain its benefits to sales teams
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