HomeResearch Articles Communications' Impact on the Buyer's Journey: C-Level Personas

Communications' Impact on the Buyer's Journey: C-Level Personas

  • SiriusDecisions research on C-level buying preferences demonstrates the importance of communications tactics throughout the b-to-b buying process
  • For communications to increase its impact on buying outcomes, a clear understanding of buyer personas and buying cycle phases is required
  • Look for ways to leverage trusted influencers to increase the credibility of messaging for C-level buyers
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