Communications' Impact on the Buyer's Journey: C-Level Personas

SiriusDecisions research on C-level buying preferences demonstrates the importance of communications tactics throughout the b-to-b buying process
For communications to increase its impact on buying outcomes, a clear understanding of buyer personas and buying cycle phases is required
Look for ways to leverage trusted influencers to increase the credibility of messaging for C-level buyers

You must log in to client portal for full access to this content. Login

Take Action