HomeResearch Articles Competitive Analysis Model: Responding to Entrenched Competitors

Competitive Analysis Model: Responding to Entrenched Competitors

  • The SiriusDecisions Competitive Analysis Model characterizes an entrenched competitor as weak in disruptive capabilities but strong in go-to-market abilities
  • Entrenched competitors have the revenue and market share to become lethal through acquisition or incubation of a new offering
  • When responding to entrenched competitors, pay attention to solution deltas, as their offerings may not effectively address current buyer needs
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