HomeResearch Articles Competitive Analysis Model: Responding to Lethal Competitors

Competitive Analysis Model: Responding to Lethal Competitors

  • The SiriusDecisions Competitive Analysis Model characterizes a lethal competitor as strong in both disruptive and go-to-market capabilities
  • Because lethal competitors have the talent and resources to create high barriers and formidable attacks, competing with them requires vigilance and careful planning
  • Consider increasing employee skills, streamlining processes or conducting a reorganization to support efforts to defeat a lethal competitor
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