HomeResearch Articles Competitive Analysis Model: Responding to Vulnerable Competitors

Competitive Analysis Model: Responding to Vulnerable Competitors

  • The SiriusDecisions Competitive Analysis Model characterizes a vulnerable competitor as weak in both go-to-market and disruptive capabilities
  • Attack vulnerable players with a leadership message and highlight the risks of partnering with organizations that have low recognition
  • Enable sales reps to clearly communicate unique value vs. the lower-cost option from the vulnerable competitor
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?