HomeResearch Articles Competitive Product Analysis: Comparing Competitors' Abilities to Meet Customer Needs

Competitive Product Analysis: Comparing Competitors' Abilities to Meet Customer Needs

  • Competitive product analysis evaluates an organization’s offerings in relation to those of its competitors to gauge how well each product meets customer needs
  • Product managers should focus on whether products are below, at, or above parity on key capabilities, not just whether they contain specific features
  • Competitive insights help product managers make informed decisions about enhancement prioritization, product requirements and the product roadmap
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