HomeResearch Articles Conducting a B-to-B Content Audit and Inventory

Conducting a B-to-B Content Audit and Inventory

  • Conducting regular content audits and maintaining a well-organized content inventory are content strategy and operations best practices
  • Without regular content audits, B2B organizations suffer from bloated repositories that hinder content relevance, findability, reuse, personalization and measurement
  • Standardized processes for auditing and inventorying content lend transparency to B2B content operations, enabling content leaders to maximize their investments
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