HomeResearch Articles Conducting a B-to-B Content Audit

Conducting a B-to-B Content Audit

  • The first step in any content efficiency or optimization initiative is a comprehensive content audit
  • Making intelligent decisions about investments in new content is difficult when there’s limited insight into the current state of an organization’s content
  • Best-in-class organizations approach the content audit as a strategic discovery and optimization opportunity, not just an exercise in administrative categorization
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