HomeResearch Articles Conducting a Content Model Gap Assessment

Conducting a Content Model Gap Assessment

  • The SiriusDecisions Content Model provides a common vocabulary and framework for managing, measuring and optimizing the b-to-b content engine
  • The SiriusDecisions Content Model Gap Assessment identifies ownership, interlock and process strengths and weaknesses within the b-to-b content engine
  • Content strategy and operations leaders should collaborate with functional leaders to build a content transformation roadmap
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