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Contact Data Management 2015

  • Contact data management vendors offer a range of services, including data health checks, list procurement, ongoing data cleansing and appending, and specialized research services
  • Contact data is increasingly robust and accurate, drawing on social media, direct phone verification, user-contributed communities and other sources
  • This report summarizes the benefits of contact data management and describes the differentiators and challenges of 13 contact data management vendors
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