Content Display Technology: A Sirius Perspective
- B-to-b marketers are looking to improve content engagement rates by using more interactive content types, including video, quizzes and infographics
- In SiriusDecisions’ 2017 Global CMO Study, respondents ranked interactive content and visual storytelling as their top area of innovation in 2017
- Content teams are turning to content display technologies to quickly create and activate these types of content experiences
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