HomeResearch Articles Contently: A Strategic Approach to Rebranding Produces Rapid Results

Contently: A Strategic Approach to Rebranding Produces Rapid Results

  • Contently needed a rebranding to reposition the company and reflect its solution expansion and competitive differentiation
  • An understanding of buyer needs enabled the company to create a brand that resonated in the market and drove engagement with decisionmakers
  • By prioritizing the needs of the sales team and growing pipeline and qualified opportunities, the Contently team generated quick wins and big results
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