HomeResearch Articles Content Marketing Platforms: A Sirius Perspective

Content Marketing Platforms: A Sirius Perspective

  • To improve audience-centricity and content effectiveness, b-to-b marketing organizations are turning to content marketing platforms (CMPs)
  • CMPs simplify and streamline content processes by encompassing the majority of content lifecycle steps in one integrated platform
  • Combined with a sound content strategy, CMPs can improve b-to-b content quality and impact
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