HomeResearch Articles Content Measurement: A Step-by-Step Guide

Content Measurement: A Step-by-Step Guide

  • B-to-b marketers collect and analyze metrics for use in plan development and iteration
  • While content measurement might be a component in overall marketing measurement, most organizations don’t perform a comprehensive evaluation of content performance and processes
  • The SiriusDecisions Aligned Measurement Process Model guides content leaders through a sequential process for creating and applying content measurement
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