HomeResearch Articles Content Operations: The Hub of B-to-B Content Success

Content Operations: The Hub of B-to-B Content Success

  • Most b-to-b organizations lack formalized strategic ownership or processes for content strategy or execution, resulting in content waste and ineffectiveness
  • With content creators distributed across business units, roles and regions, content operations joins distributed content spokes into a hub-and-spoke operational model
  • By unifying formerly siloed processes with a center of excellence, organizations drive improvements in content quality, relevance and impact
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