Content Strategy and Operations: Planning Assumptions 2018
SiriusDecisions has identified four planning assumptions that should drive content strategy and operations initiatives for b-to-b CMOs and content leaders in 2018
Content transformation should be the end goal for b-to-b organizations, and content process alignment and integration are essential to achieving that goal
B-to-b organizations should commit to maturing content strategy, content operations and content factory capabilities in the coming year to support growth and generate long-term competitive advantage
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