Content Strategy and Operations: Planning Assumptions 2018
SiriusDecisions has identified four planning assumptions that should drive content strategy and operations initiatives for B2B CMOs and content leaders in 2018
Content transformation should be the end goal for B2B organizations, and content process alignment and integration are essential to achieving that goal
B2B organizations should commit to maturing content strategy, content operations and content factory capabilities in the coming year to support growth and generate long-term competitive advantage
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