HomeResearch Articles Content Strategy and Operations: Planning Assumptions 2019

Content Strategy and Operations: Planning Assumptions 2019

  • SiriusDecisions has identified four planning assumptions that should drive content strategy and operations priorities for B2B CMOs and content leaders in 2019
  • The majority of B2B marketing organizations are still facing challenges related to content strategy, content operations and the content factory
  • Identifying and addressing strategic and tactical gaps that impact content process and performance should be a top priority for B2B marketing organizations in the coming year
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