HomeResearch Articles Content Strategy and Operations: Planning Assumptions 2020

Content Strategy and Operations: Planning Assumptions 2020

  • SiriusDecisions has identified four planning assumptions that should drive content strategy and operations priorities for b-to-b CMOs and content leaders in 2020
  • Although b-to-b marketing organizations are gradually evolving content capabilities, the slow pace of change has become a strategic and operational handicap for many
  • CMOs and their b-to-b marketing organizations must accelerate content transformation to stay competitive now and prepare for the future
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