HomeResearch Articles Crafting a Product Retirement Communications Plan

Crafting a Product Retirement Communications Plan

  • During the Monitor stage of the SiriusDecisions Product Marketing and Management Model, product managers decide whether to grow, maintain or sunset a product
  • When a product is retired, communications should be created for multiple audiences (e.g. customers, channel partners, suppliers, sales reps, employees)
  • Organizations that excel at product retirement communications are more likely to retain their customers

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