HomeResearch Articles Creating a Lasting Impact at Sales Kickoff: Three Steps for Emerging-Company Marketing Leaders

Creating a Lasting Impact at Sales Kickoff: Three Steps for Emerging-Company Marketing Leaders

  • Marketing's role at sales kickoff is to demonstrate the opportunities available to sales and how it plans to help reps overcome challenges and achieve their goals
  • To capture the sales team’s mindshare, marketing must craft a story that defines how it will help the organization reach its revenue targets
  • To ensure a lasting impact at kickoff, marketing can deploy a three-step process to develop, execute and continually educate sales on how marketing can contribute to its success
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