HomeResearch Articles Creating and Using a Launch Checklist

Creating and Using a Launch Checklist

  • A launch checklist serves as a gating mechanism for the commercial release of a new or enhanced offering
  • Using a checklist approach minimizes the risk of omitting cross-enterprise tasks that need to be completed for a successful release
  • Don’t mistake a checklist for the launch plan – the checklist is only one element of a comprehensive plan for bringing an offering to market
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