HomeResearch Articles Creating Demand Maps to Power Account-Centric Planning

Creating Demand Maps to Power Account-Centric Planning

  • Successful account-based marketing (ABM) initiatives require deep understanding of the intended audience, from the market segment down to the demand unit
  • Sales and marketing often lack alignment because their understanding of target buyers, buyer needs and relevant solutions is not granular enough
  • Alignment is critical for accurate planning, market opportunity sizing and tracking against opportunities
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?