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Creating the Ideal Partner Profile

  • Many B2B suppliers find themselves with a largely unproductive partner community, as 20 percent of partners typically do 80 percent of the work
  • A core element of an effective recruitment process, as defined by the SiriusDecisions Recruitment Waterfall, is an ideal partner profile
  • Organizations should use a standardized and repeatable process designed to help them define a list of selection attributes that represent the best-fit partner to meet their objectives
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