HomeResearch Articles Creating the Marketing Enablement Plan

Creating the Marketing Enablement Plan

  • A marketing enablement plan prioritizes identified skill gaps and maps a path from the current state of marketing to where the function aspires to be
  • Marketing leaders must build the enablement plan based on information gathered from internal strategic reviews and competency assessments
  • The plan should include a list of any known issues or risks that might impede successful execution
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?