Crowe Horwath: The Rise of Content Strategy and Operations
Most b-to-b organizations are somewhere on the path to maturity of content strategy and operations – often in the early stages
Crowe Horwath’s siloed and disjointed practices for content planning, development and distribution across business service and industry areas were affecting marketing performance
Crowe Horwath established a content strategy and operations function to manage the complete content lifecycle, which dramatically streamlined content processes and improved results in lead generation nurture and publishing programs
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