HomeResearch Articles Account-Centric Planning: How to Create Demand Maps

Account-Centric Planning: How to Create Demand Maps

  • Successful demand strategies require deep knowledge of the target audience – from the market segment down to the account level
  • Sales and marketing must have a common view of the target audience, with a mutual understanding of buyers, their needs and the relevant solutions
  • Demand maps are powerful tools that can drive this type of cross-functional alignment
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