HomeResearch Articles A Day in the Life of an Agile Marketing Team

A Day in the Life of an Agile Marketing Team

  • Agile process disciplines have become valuable means of harnessing the energy and innovation of small teams to deliver more effective work with greater efficiency
  • Marketing leaders and marketing operations professionals must understand the principles and practices of agile marketing and how to integrate them into marketing processes
  • A marketing team employing agile must have clear direction on its goals and objectives
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