Aligned Measurement Process Deep Dive: Alignment Stage
Effective marketing measurement isn’t simply the result of buying the right technology, choosing from a list of metrics or contracting a third party to create a clever attribution model
The Aligned Measurement Process Model is a process-driven approach to measurement
During the alignment stage, findings are used to define potential reporting deliverables, which are then outlined and prioritized, then described in detail and incorporated into a forward-looking plan
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