HomeResearch Articles Aligned Measurement Process Deep Dive: Execution Phase

Aligned Measurement Process Deep Dive: Execution Phase

  • Effective marketing measurement isn’t simply the result of buying the right technology, choosing from a list of metrics or contracting a third party to create a clever attribution model
  • We have developed the SiriusDecisions Aligned Measurement Process Model to guide organizations to identify, prioritize, execute and manage measurement initiatives to make the greatest impact
  • The execution phase consists of two stages, build and launch – leveraging those deliverable definitions to create and release the actual reports
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