Aligned Measurement Process Deep Dive: Execution Phase
Effective marketing measurement isn’t simply the result of buying the right technology, choosing from a list of metrics or contracting a third party to create a clever attribution model
We have developed the SiriusDecisions Aligned Measurement Process Model to guide organizations to identify, prioritize, execute and manage measurement initiatives to make the greatest impact
The execution phase consists of two stages, build and launch – leveraging those deliverable definitions to create and release the actual reports
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