HomeResearch Articles Building a Market-Leading Referral Partner Program

Building a Market-Leading Referral Partner Program

  • With the high costs of mergers and acquisitions and expanding a direct sales force, many suppliers are putting greater focus on growth through indirect channel partners
  • Partners can help suppliers open the door to new business opportunities faster, typically at a lower cost, and with lower risk than a merger or acquisition
  • Under a referral program, the partner identifies new sales opportunities for the supplier, which either closes the deal directly or routes it is a lead to a partner who has the ability to sell and deploy the supplier’s solution
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