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Business Case–Concept Template

  • The business case−concept is a key deliverable during the discovery stage of the innovation and go-to-market process
  • This deliverable is a market-oriented asset that defines the problem to be solved, the financial business opportunity, and the scope of the cost to pursue the opportunity
  • The product core team presents the business case−concept to the innovation council, an executive-level, cross-functional team that assesses the case and then grants or denies permission to continue to develop the new offering 
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