HomeResearch Articles Compliant Contact Data Acquisition and Retention for Demand Management

Compliant Contact Data Acquisition and Retention for Demand Management

  • The introduction and enforcement of stricter privacy laws globally has forced companies to implement cross-functional contact data acquisition processes
  • Addressing contact data strategy separately from demand generation and sales processes can create misalignment, waste resources and potentially expose the company to judicial fines for mishandling personal data
  • A mandatory input to the planning phase of data acquisition and retention is an understanding of privacy regulations, such as the California Consumer Privacy Act, CASL in Canada, and GDPR and ePrivacy in the European Union
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