HomeResearch Articles Creating a B-to-B Solution Handbook

Creating a B-to-B Solution Handbook

  • A b-to-b solution handbook is a deliverable that summarizes key facts about a product or solution
  • The handbook, developed by portfolio marketing, is used internally by a wide range of functions
  • By using a standardized, repeatable handbook, organizations provide a uniform source for content creation activities and ensure consistency of messaging
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