HomeResearch Articles Creating a Channel Marketing Plan for Emerging Companies

Creating a Channel Marketing Plan for Emerging Companies

  • Channel marketing needs a straightforward methodology that enables strategic planning and ensures alignment to objectives that move the business forward, while detailing specific actions planned to fulfill the defined channel strategy
  • Channel marketing plans need to align with and support broader organizational objectives and environmental conditions and account for available resources
  • Good channel marketing plans are short and to the point, balancing agility and the ability to sustain the channel marketing team on a steady course throughout the year
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