HomeResearch Articles Customer Experience Mapping: Basic Components

Customer Experience Mapping: Basic Components

  • Customer experience mapping is an ideal method for capturing the reality of the customer lifecycle
  • Customer experience maps are distinct from maps of the buyer’s journey; they represent the continuation of that journey after a prospect becomes a customer
  • These maps are a critical deliverable of a customer experience lead or team, enabling a consistent view across all functions
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?