HomeResearch Articles Demand Creation in Europe: Current State and Best Practices

Demand Creation in Europe: Current State and Best Practices

  • SiriusDecisions surveyed hundreds of European demand creation professionals and senior marketing leaders about their demand creation processes
  • While European marketers still rely heavily on outbound tactics, buyers prefer to educate themselves by conducting their own research and connecting with peers
  • By tracking metrics at each stage of the demand waterfall, organizations can gain insight into demand flows, outcomes and marketing’s contribution
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