HomeResearch Articles Demand Creation in Germany

Demand Creation in Germany

  • The SiriusDecisions European Demand Creation Study was designed to help clients understand the tactics, tools and teams driving B2B demand creation in Europe; this Core Strategy Report specifically examines data gathered from German respondents
  • When planning campaigns, organizations select tactics (offer/delivery pairings) and combine them to drive engagement with target prospects
  • Planning occurs without the benefit of external performance data that enables marketers to objectively assess tactic appropriateness and effectiveness
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