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Demand Creation Program Implementation Guide

  • Demand creation program origination often fails to align with go-to-market strategy or account for process friction points or skill gaps 
  • The SiriusDecisions Program Pendulum Framework is a planning and execution methodology that organizations can use to apply discipline to the development of their demand creation programs 
  • Within the SiriusDecisions Campaign Implementation Process, the Program Pendulum Framework applies during the program planning stage for planning at the program family level and to develop specific programs 
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