HomeResearch Articles Demand Program Pendulum: A Step-by-Step Guide

Demand Program Pendulum: A Step-by-Step Guide

  • The SiriusDecisions Program Pendulum Framework is a repeatable approach marketers can use to develop programs that drive business results by efficiently connecting objectives and program strategy to program design, tactic deployment and performance optimization 
  • When using the SiriusDecisions Program Pendulum to pilot new program ideas, organizations should build testing and optimization into each phase of the implementation process
  • Portfolio marketing is typically responsible for driving clear marketing strategy definition, so demand marketers should reach out to this function as a starting point to gather key inputs into designing and executing effective demand programs
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