The SiriusDecisions Program Pendulum Framework is a repeatable approach marketers can use to develop programs that drive business results by efficiently connecting objectives and program strategy to program design, tactic deployment and performance optimization
When using the SiriusDecisions Program Pendulum to pilot new program ideas, organizations should build testing and optimization into each phase of the implementation process
Portfolio marketing is typically responsible for driving clear marketing strategy definition, so demand marketers should reach out to this function as a starting point to gather key inputs into designing and executing effective demand programs
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