HomeResearch Articles Demand Reporting: A Crawl, Walk, Run Approach

Demand Reporting: A Crawl, Walk, Run Approach

  • Simply having data available does not mean that marketers can assess whether efforts are on track to meet goals or determine what adjustments need to be made in order to get them on track. 
  • Demand reporting must offer a holistic view that focuses on a macro assessment of demand progression through the process from the target opportunity to closed business, and a complementary view that focuses on program contribution to that same process.
  • Organizations must assess their level of demand reporting maturity and evolve their capabilities using a crawl, walk, run approach. 
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