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Demand Waterfall Diagnostics Playbook

  • SiriusDecisions has developed a Demand Waterfall® Pattern Diagnostics Methodology that leverages performance data and process maturity assessments to identify and evaluate hypotheses of possible issues impacting the performance of the lead management process
  • Organizations identify Demand Waterfall performance patterns by comparing current conversion efficiency against relevant benchmarks across the four lead management sub-processes, identifying if performance is above or below benchmark for each sub-process
  • Every Demand Waterfall performance pattern has an associated set of hypotheses (hypothesis maps) identifying a set of possible factors impacting performance for that pattern

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